Identify and pursue opportunities for growth and market expansion using data-driven decision-making.
Working with Eagle View Strategy principal, Eric Malis, a DTC CPG company expanded into two new markets.
Eric helped a DTC CPG company expand into two new markets. The company had gained initial traction with a community of early adopters but was struggling to reach new audiences. Eric helped the company conduct in-depth analysis of its market, competitors, and user demographics. By emphasizing data-driven insights, Eric worked with the CEO and marketing team to redesign the company's branding and product packaging to better resonate with unique customer segments. He also helped the team develop and implement a strategy to expand beyond direct sales into a major retail chain and a multi-national corporation's employee offices.